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Business of Being Creative with Sean Low

May 28, 2024

As we come to Fall, so many creative businesses are confronted with the challenge of whether it is worth it to keep going. There are no easy answers but there is a framework to think it all through. No story today, just straight talk. Listen in…

Original Episode Number: 18 | Original Air Date: 9/8/2020

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May 21, 2024

Transparency is not Saran Wrap. It is being secure in what you charge and then knowing how you are going to earn it. As clients get smarter, value is not about being relative to competition, it is about knowing what you earn and when. Let’s talk bananas. Listen in…

Original Episode Number: 34 | Original Air Date:...


May 14, 2024

I am going to talk about a story that is near and dear to me. I have told this story and its importance to creative business many times. I have even told it at a college commencement speech I was so honored to give a few years ago. It is the story of Dick Fosbury and his path to winning the gold medal for the high jump...


May 7, 2024

Most creative businesses are caught in the new client trap. They take on a project and then use the success of that project to get another (and another). Very little is ever offered to the great client to treat them better. It does not have to be this way. Let’s talk about Soul Cycle and Peloton. Listen...